Gen Z buyers, those born after the mid-1990s, are proving increasingly conscious of the products they use and their impact on the environment and personal well-being, and employ specific preferences and priorities that guide their choices.
1. Sustainability: Gen Z is highly concerned about the environment and looks for cleaning products that are eco-friendly and sustainable. These consumers seek products that use biodegradable ingredients, have minimal packaging, and are produced with a reduced carbon footprint. Cleaning products that are certified by recognized eco-labels or have transparent sustainability practices are particularly appealing to Gen Z consumers.
2. Safety: Gen Z values products that are safe for both their health and the environment. They are likely to choose cleaning products that are free from harsh chemicals, toxins, and irritants. Ingredients like ammonia, bleach, and artificial fragrances are often avoided, as they can have negative impacts on indoor air quality and overall well-being.
3. Transparency: Gen Z buyers are more informed than ever, thanks to the Internet and easy access to information. They appreciate brands that are transparent about their ingredients, manufacturing processes, and sourcing practices. Clear and straightforward labeling is crucial, as Gen Z consumers want to know exactly what they’re bringing into their homes.
4. Versatility: Convenience is key for Gen Z. They prefer cleaning products that serve multiple purposes, reducing the need for a clutter of specialized products. Versatile products that can be used for various cleaning tasks, such as all-purpose cleaners or multipurpose wipes, often are favored.
5. Efficiency: Gen Z is known for their minimalist lifestyle approach. They appreciate cleaning products that take up minimal space, whether in storage or when traveling. Compact packaging and concentrated formulas are likely to appeal to this generation.
6. Ethics: Gen Z consumers are attuned to ethical considerations. They often seek out cleaning products that are produced through ethical manufacturing processes. Brands that align with their values of compassion and responsibility tend to resonate well.
7. Aesthetics: Visual appeal matters to Gen Z. Brands that invest in modern, aesthetically pleasing packaging designs are more likely to catch their eye. Clean, minimalist designs that convey a sense of quality and sophistication can be especially attractive.
From innovative product development and package design, to award-winning achievements in sustainability, diversity and ethical business practices, PLZ’s teams of R&D, manufacturing and category specialists are ready to help you capture the attention and loyalty of Gen Z consumers.
Let’s talk about getting your product to market! Contact us at www.plzcorp.com/contact-us
